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SCOPE: Strategy / Brand Development / Channel Distribution / Customer Engagement

Professional grade. Southwire smart.

Southwire was ready to expand market presence with their hand-tools, meters, and  contractor electrical product categories. With a legacy already in place, we refreshed the brand design and messaging to insure trust in the tool box. Generations of electricians have been filling their toolboxes with Southwire for over 60 years. That’s because they know with Southwire, they’re getting great tools at a great value – and their signature warranty guarantees tools for life. Rest assured, Forward Collective is working hard to help Southwire continue to earn their place in toolboxes nation wide.

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Forward Collective