SCOPE: Strategy / Brand Development / Customer Engagement / Tradeshow
With a dated look that didn’t reflect the cutting-edge nature of Wes-Tech Automation Solutions’ products and services, the brand was in need of a refresh.
We put together an updated, more timeless look and feel for the Wes-Tech brand. To launch the new look to the market, we also crafted an attention driven design for the Wes-Tech booth and sales materials for the IMTS trade show.
Show attendees took notice. In fact, the booth saw a constant stream of people engaging with the Wes-Tech sales team, talking about the Lego display, and taking in the new Wes-Tech brand. This attention generated a series of solid new leads, which led to needle-moving new business.