Wright Tool Company
SCOPE: Strategy / Brand Development / Channel Distribution / Customer Engagement / Tradeshow / Video
3 Generation family owned Wright Tool Company is known for their superior American made quality hand tools. 2017 marks the 90th Anniversary of the brand and it was time to refresh the brand look and customer experience.
New messaging was created to reflect Wright's core values and reach a broader market base. We capitalized on the already existing well known logo while updating the marketing materials to a more current competitive look in the industrial market. This created consistency with all brand materials, therefore, increasing the brand awareness. Along with the marketing materials update - we created customer engagement and distributor events.
With strategic planning, a brand refresh and updated messaging, Wright Tool has been able to increase overall growth, innovate and continue to be a leader in American made hand tools.